Why It Will Be Important to Have a Design Portfolio in 2023
A personal portfolio is more than just a collection of works. It’s a mirror that shows the specialist’s professionalism, style and personal handwriting. Looking at the portfolio, you can understand how the author treats his works and design in a corporate style. It is also a way to demonstrate to an interested person how you can solve their problem and why you should be chosen. A good portfolio will help you find new clients or get a coveted job. So let’s figure out why it will be important to have a design portfolio in the future and whether it is now.
The portfolio is needed to interest potential customers and encourage them to contact you. It shows what you can do and how you can solve the customer’s problem. A designer with a competently compiled and designed portfolio has a much better chance of getting a job. That makes it possible to choose the most interesting projects and develop professionally and financially.
The situation in the labor market today is as competitive as possible, and the employer wants to get not just an employee but a professional who can help the company move forward with his skills and knowledge and achieve an advantage over competitors. And if earlier this applied only to managers, now, along with them, these requirements are imposed on designers. And one of the most important criteria for choosing a designer is his portfolio, but unfortunately, many designers often forget about this.
Throughout his professional activity, the designer presents himself, his work, idea, company or colleagues. At the same time, the audience is different: the customer and the professional community. The format of presentations can be different: an email, a speech, a publication, or a portfolio. The ability to present your work is the professional skill of a designer as the ability to compose a color composition, select fonts, and come up with solutions.
A portfolio is a special kind of presentation. We can’t observe the viewer’s reaction, but we easily manipulate attention. Portfolios are often the most important projects for designers. Declaring yourself is incredibly important.
The presence of an electronic portfolio in the age of information technology is a prerequisite for any designer. It can be sent by mail to attract potential customers. And an online portfolio placed in the right place can sell your services by itself without your special participation.
You can be sure of your professionalism by 120%, but you cannot convince the customer of your skill only in words. To do this, you need to present your achievements. That’s what a portfolio is for. This is your pride and your face. Of course, one does not exclude the other. In addition, it’s not bad if the customer, after viewing your work on the freelance exchange, goes to your website and finds lots of interesting projects.
A portfolio is not just a selection of a designer’s works. You can use it to attract the attention of prospective employers, stand out from other specialists, and increase your chances of getting the job you want. One important thing to remember is that you are not creating a portfolio for yourself but for the employer.
I think you’ve already realized how powerful a portfolio can be. Trends and design features are changing, but the self-presentation of a specialist is still very important and always relevant. Thus, it is reasonable to assume that as long as competition persists in the labor market, portfolios will remain important, and employers will always be looking for employees who have presented themselves well.
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